B2B brand marketer.
Strategist.
Storyteller.

Stop settling for content — for marketing — that's "good enough." Work with someone who knows the ins and outs of storytelling (i.e., what it takes to grab attention...and hold it).

RESUME

POINT OF VIEW

"Almost anyone can generate content. Not everyone can generate content that converts — or content that earns trust before it earns a click."

In an age of AI-generated everything, your differentiator is your ability to make a human connection. You don't do that with the same old playbook. You need a strategy that focuses on grabbing attention. That's what I do.

BY THE NUMBERS

120%

YoY increase in organic impressions via SEO/GEO content strategy

260%

Average surge in organic traffic via service-level keywords

75+

New top-10 keywords added via services page SEO overhaul

FLAGSHIP RESEARCH

NOTE: Due to NDAs and client privacy, I am unable to publicly disclose assets I created on behalf of clients while in my agency role. Please reach out for any additional long-form research reports.

2026

LEAD CONTRIBUTOR

THE SLOW DRIFT TO SAMENESS

Five studies in one report. Introduces the "saltwater paradox" framework: in an AI-saturated market, the more content you consume, the less you trust. Covers credibility fatigue, a live LinkedIn A/B test (polished vs. unpolished content), AI hallucination research, and what actually predicts B2B revenue growth: joy sentiment, not reach.

PAN Brand Experience Report

2025

LEAD CONTRIBUTOR

LOST SIGNALS: THE STATE OF BRAND VISIBILITY IN A ZERO-CLICK WORLD

Audited 20+ B2B tech brands as AI Overviews reshaped search. Brands saw a 23% traffic drop correlated with Google's AI expansion. Introduced the "signal attenuation" framework for modern brand visibility strategy.

PAN Brand Experience Report

2025

LEAD ANALYST & CONTRIBUTOR

C-SUITE SIGNALS: Mapping Influence in the AI Era

Analyzed 11,000+ links cited by ChatGPT in response to queries from B2B tech and healthcare executives — mapping exactly where AI looks when it answers questions about brands.

PAN Research Report

2024

LEAD CONTRIBUTOR

Is AI Taking the User Out
of the Brand Experience?

5-chapter report surveying 1,100 marketers and consumers on AI's role in branding. Anchored agency-winning award submissions and earned media.

PAN Brand Experience Report

BLOG POSTS

NOTE: Due to NDAs and client privacy, I am unable to publicly disclose assets I created on behalf of clients while in my agency role. Please reach out for any additional blog posts.

The Future of Search Marketing Is Zero-Click: Are You Ready to Compete?

The future of search marketing, as with most tech-driven tools, is AI-driven. For Google, AI advancements give the search engine superpowers that make the pathway toward finding information more effortless than ever.

In reality, the picture this paints for brands feels bleak: Traffic is dropping and zero-click search is rising... READ MORE >>

EMAIL MARKETING

Full rebrand & editorial overhaul

+37% CTR

Rebranded PAN's newsletter from the ground up — new format, new voice, new cadence. Average click-through rate increased 37% following launch.

NURTURE STREAMS

REFRESHED SEQUENCES & FIDELITY

+21% CTR

Rewrote and restructured PAN's nurture stream sequences, improving average CTR by 21% and cleaning underlying data for greater list fidelity.

TOOLS & PAGES

AI Overview Tracker

Conceived and co-developed with engineering to monitor Google's AI Overview expansion in real time. Now one of the highest-performing pages on PAN's site — and a live demonstration of GEO strategy in action.

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AI Credibility Hub

Built PAN's first structured AI resource hub — conceived, written, and architected without design support. Central to PAN's generative engine optimization strategy.

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Services pages SEO overhaul — 20+ pages

Rewrote PAN's entire services section for bottom-of-funnel search intent. Added 75+ keywords ranking in the top 10, each aligned to primary and secondary keyword targets per service offering.

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REALITY CHECK

Established a "Reality Check" self-assessment for B2B brand professionals — to build more integrated campaigns and buyer journeys. Fueled media campaigns in Q4 FY24, driving 3,000+ views and 250+ completions.

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GHOSTWRITTEN BYLINES & PUBS

Pitched, written, and/or placed across B2B and technology publications — ghostwritten on behalf of executives and client partners. Full copies available upon request.